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My Generation: Surveying the Views of Millennials in Metro Milwaukee

During the past year, policymakers in Greater Milwaukee have debated several major public investments that have been touted as crucial to enhancing the region's image as an attractive and up-and-coming metro area.  In each of these debates – ranging from a downtown streetcar, to a new basketball arena, to the need for repairs and improvements to premier cultural institutions – supporters have cited the value of these projects in efforts to attract and retain talent, particularly from the "millennial generation."

But what do we really know about Greater Milwaukee millennials and how they define the ingredients of an attractive metro region? More specifically, how do entertainment, transportation, and quality-of-life amenities measure up in the spectrum of factors considered by young adults when determining where they want to live and work?

To shed light on those questions, the Public Policy Forum teamed up with The Dieringer Research Group to design a survey of Metro Milwaukee millennials. Responses to our online survey – conducted between mid-October and early November – were received from 486 individuals between the ages of 18 and 34 in the four-county (Milwaukee, Waukesha, Ozaukee, Washington) metro area. The sampling plan was designed to achieve consistency with the population of the four counties by geography, gender, age, and ethnicity.


Full Report | Blog | Video SummaryPress Release |
Survey Questionnaire | Survey Data Tables


Media Coverage

"Connecting millennials to transit"
Milwaukee Neighborhood News Service

"​Milwaukee ranks low on list of top cities for millennials, below two other Wisconsin cities"
Milwaukee Business Journal

"Milwaukee millennial survey generates lots of reaction"
Milwaukee Business Journal

"Let’s talk about that recent survey of Milwaukee millennials"
Milwaukee Record

"Do Millennials Oppose the Streetcar?"
Urban Milwaukee

"Report: Area millennials concerned about crime and jobs"
Waukesha Freeman

"Milwaukee Millennial Survey Shows Some Priorities Have No Age"
WUWM Lake Effect

"Milwaukee Survey Asks Millennials About Important Factors For Choosing A Place To Live"
Wisconsin Public Radio

"Milwaukee is really on the cusp of becoming one of those top tier cities"

"Report: Millennials like Milwaukee's amenities, not its crime"
Milwaukee Journal Sentinel

"Metro Milwaukee millennials concerned about crime and jobs"

"Speaking up: Survey shows millennials have similar concerns"
Milwaukee Business Journal

"Young Milwaukee-area leaders respond to millennials survey"
Milwaukee Business Journal

"The stereotypes and misconceptions all millennials hate"
Milwaukee Business Journal

"Millennial survey should help set priorities"
Milwaukee Business Journal

"Public Policy Forum's Rob Henken talks millennials survey: See the full results"
Milwaukee Business Journal

Milwaukee Magazine