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Back on Track: The state of the nonprofit sector in Metro Milwaukee

Our survey of metro Milwaukee nonprofit leaders found that, by and large, the nonprofit sector has bounced back from the destabilizing effects of the Great Recession and is optimistic about future trends in organizational growth, charitable giving, and demand for services. The extent of this optimism varies by size and subsector, however, and the sector is not without short- and long-term concerns and challenges.

  • There is an enhanced sense of optimism about trends in charitable giving in the region, with giving from individual donors taking on increased prominence and importance.
  • The financial health of the nonprofit sector has improved when compared to five years ago, though demand for nonprofit services continues to grow faster than charitable giving to meet that demand.
  • Philanthropists should be prepared for an array of major fund development campaigns, as close to two-thirds of our survey respondents say they are currently conducting or planning a special campaign.


Media Coverage

""Survey shows increased financial optimism among local nonprofits"


This research was sponsored by the Association of Fundraising Professionals, Milwaukee Brewers Community Foundation, Greater Milwaukee Foundation, Johnson Controls, Milwaukee Bucks Foundation, Rockwell Automation Charitable Corporation, United Way of Greater Milwaukee and Waukesha County, United Performing Arts Fund, and the Zilber Family Foundation.